The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns

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‘excellent advice in a concise and accessible manner.’ (The Wall Street Journal, April 10, 2007)

‘It’s hard to argue with the eloquent logic of John C. Bogle’s latest ode to index funds…Bogle’s ‘Little Book’ offers much exemplary advice.’ (Bloomberg News, April 2007)

Among monetary gurus and wise men, John Bogle is a singular case. As the founder of the highly regarded Vanguard Group, he is revered for the company’s commitment to providing value to its clients as well as profits to its investors. He even has his own group of fans, called ‘Bogleheads,’ who cling to every utterance and pronouncement from the great man.

In this latest entry in the Little Book series, Bogle’s gentle prose contains idiot-proof advice for investors at all levels. He punctures the myth of the superiority of mutual funds and instead declares that by using a bit of common sense, low-cost index funds are the way to go for most modest stock investors. He’s also wary of the ways of Wall Street and cautions investors to steer clear of its institutional con men and cautions against excessive fees and taxes that invariably eat up profits.
It’s not very glamorous or exciting advice, but that’s also his point: Slow and steady wins the race. (Miami Herald, April 9, 2007)

genuinely provides investors with the ideal strategy for making the most of stock-market investing’ (Motley Fool’s UK website, March 8, 2007)

‘It’s an easy read that will, I suspect, quickly join Burton Malkiel’s A Random Walk Down Wall Streetand Charles Ellis’s Winning the Loser’s Gameas one of the indexing crowd’s favorite books.’—Jonathan Clements (Wall Street Journal)

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